Privacy Policy
Last updated: July 23, 2026
This Privacy Policy describes how Grace & Florence Asheville ("the Site", "we", "us", or "our") collects, uses, and protects your personal information when you visit our website, use our services, or make a purchase from us. "You" and "your" refers to anyone who uses our services.
By accessing or using our website you agree to the terms of this Privacy Policy. If you do not agree please do not use our services.
CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time as our business or legal requirements change. Any updates will be posted on this page with a revised "Last updated" date at the top. We encourage you to check back occasionally to stay informed.
WHAT INFORMATION WE COLLECT AND WHY
Information You Give Us Directly:
When you shop with us, create an account, or contact us you may provide:
- Your name, shipping address, phone number, and email address
- Order and payment information
- Account login details
- Any messages, questions, or support inquiries you send to us
We collect this information because it is necessary to process your orders, manage your account, and provide you with the best possible customer service.
Information Collected Automatically:
When you visit our website we may automatically collect certain information including:
- Pages you visit and actions you take on the site
- Your device type and browser information
- Your IP address and general location
- Cookies and similar tracking technologies
For more information on how cookies work on our site please see Shopify's Cookie Policy.
Information From Third Parties:
We may also receive information about you from:
- Shopify, who powers our online store
- Payment processors who handle your transactions securely
- Marketing and analytics partners who help us understand how our site is used
- Advertising tools that help us reach women who might love what we carry
HOW WE USE YOUR INFORMATION
We use the information we collect to:
- Process, fulfill, and ship your orders
- Create and manage your account
- Provide customer service and respond to your questions
- Send you marketing and promotional content you have opted into
- Detect fraud and keep our website and your data secure
- Improve our website, products, and overall shopping experience
- Personalize your experience on our site
We will never use your information in ways that are not in your interest or that you would not reasonably expect from a store you trust.
HOW WE SHARE YOUR INFORMATION
We may share your information with:
- Service providers such as Shopify and our payment processors who help us run our store and process your orders
- Shipping carriers such as USPS, UPS, DHL, and FedEx who deliver your orders
- Marketing and analytics partners who help us reach new customers and improve our services
- Legal authorities if we are required to do so by law or to protect the rights and safety of our customers or our business
- Business successors in the event of a merger, acquisition, or sale of our business assets
We do not sell your personal information to third parties. Ever. We do not share your sensitive personal data without your consent.
COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar technologies to:
- Keep our website functioning properly
- Remember your preferences and shopping cart
- Understand how visitors use our site so we can improve it
- Serve relevant advertisements to women who may enjoy our collection
You can manage or disable cookies at any time through your browser settings. Please note that disabling cookies may affect how some parts of our website function.
CHILDREN'S PRIVACY
Our website and services are intended for adults. We do not knowingly collect personal information from anyone under the age of 16. If you believe a child has provided us with personal information please contact us immediately at info@graceandflorence.com and we will remove it promptly.
HOW WE PROTECT YOUR INFORMATION
We take appropriate technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. While no system can be guaranteed to be completely secure, we work hard to keep your data safe.
We retain your personal information only for as long as necessary to fulfill the purposes described in this policy or as required by law.
YOUR RIGHTS
Depending on where you are located you may have certain rights regarding your personal information, including the right to:
- Access the personal information we hold about you
- Correct any inaccurate or incomplete information
- Request that we delete your personal information
- Withdraw your consent to how we use your data
- Request a copy of your data in a portable format
- Limit or object to certain types of data processing
- Unsubscribe from our marketing emails at any time using the unsubscribe link in any email we send you
To exercise any of these rights please contact us at info@graceandflorence.com and we will respond to your request as quickly as possible.
COMPLAINTS
If you are unhappy with how we have handled your personal information we would genuinely like to know about it. Please contact us first at the address below and we will do everything we can to make it right. You also have the right to contact your local data protection authority if you feel your concern has not been adequately addressed.
INTERNATIONAL DATA TRANSFERS
As our store is powered by Shopify, your information may be processed or stored outside of your home country, including in the United States or other countries. Where this occurs we ensure appropriate legal safeguards are in place, including Standard Contractual Clauses where required, to protect your information.
CONTACT US
If you have any questions about this Privacy Policy, how we handle your information, or would like to exercise any of your rights, please do not hesitate to reach out.
📧 Email: info@graceandflorence.com
🔗 Contact form: graceandflorence.com/pages/contact
🕒 Support Hours:
Monday – Friday: 9:00 AM – 6:00 PM ET
Saturday – Sunday: 9:00 AM – 2:00 PM ET
With love, Grace & Florence Asheville ♥