Emma™ Violet Bloom Midi Dress

Name: Emma™ Violet Bloom Midi Dress
Brand: Grace & Florance
Price: 49.95 USD
Availability: InStock

OUR CUSTOMERS TELL IT
BETTER THAN WE DO

I haven't loved getting dressed this much in years. This dress fits my body exactly the way I needed it to comfortable, pretty, and actually my size. Wore it to my granddaughter's birthday and got compliments all afternoon

Sandra Holloway

My husband looked up from his phone and said 'that looks really nice on you' that never happens. The fabric is soft, it doesn't cling anywhere, and it's pretty enough to feel special on a regular Tuesday morning. Already ordered it in the second color.

Carol Whitfield

I was nervous about a jumpsuit at 71 but this one is absolutely perfect. The wide legs and relaxed fit are so flattering and the linen breathes beautifully in the heat. I wore it to a garden party and felt wonderful the entire day.

Margaret Ellison

I am so tired of brands that forget women over 65 exist Grace & Florence is not that brand. This tunic is genuinely beautiful and light as air. I've already recommended it to every woman in my garden club.

Patricia Lawson

I may have done a little dance when this arrived. Everything from Grace & Florence always looks exactly like it does online no surprises, no disappointments. At 66 this is the only store that actually dresses me like a real woman.

Linda Harrington

I laid everything out on my kitchen island just to look at it before trying anything on it's all that beautiful. The quality feels expensive without the price tag that makes you feel guilty. Three years a loyal customer and they have never once let me down.

Barbara Connelly

Sandra Holloway

Carol Whitfield

Margaret Ellison

Patricia Lawson

Linda Harrington

Barbara Connelly

COMBINE AND GET UP TO 25% EXTRA OFF

A 20-YEAR THANK-YOU

For twenty years, we have learned to look past whatever is loud, new, or marked down simply because it needs to go. We notice what a woman actually reaches for the blouse that feels soft the moment she picks it up, the dress that moves with her rather than against her, the piece she puts on and immediately stops second-guessing herself.

Every item in this store has had to answer the same question before it ever made it onto our floor: would we choose this for a woman we love?

If the answer wasn't yes without hesitation it didn't make it in.

To thank you for twenty years of trust, kind words, and loyalty that has meant more to us than we could ever properly say we are holding our limited 20th Anniversary Sale. The entire store has special anniversary prices up to 70% off. But once a piece sells out, it is gone.

Don't wait too long.

With love,

Grace & Florence ♥

30-DAY MONEY-BACK GUARANTEE

If anything you receive does not meet your expectations the fit, the fabric, the feel of it simply return it within 30 days for a full refund. No complicated process. No questions that make you feel like you did something wrong. Just our promise, kept.

After twenty years, that is the only way we know how to do this.

Frequently Asked Questions

Yes we offer free premium shipping across the entire United States with full tracking included on every order. After twenty years of doing this, we know how much it matters that your order arrives safely and that you can follow it every step of the way.

Our pieces are designed to fit true to size. Every product page includes a size indicator to help you choose the right fit with confidence before you order.

Orders are typically processed within 3 business days of being placed. We take care with every order before it leaves us.

Once your order is confirmed you will receive an email with your order details. Simply visit our order tracking page and enter your order number or email address to follow your package all the way to your door.

You can return any item within 30 calendar days of receiving it. Approved refunds are issued to your original payment method. Return shipping costs are the responsibility of the buyer.

Visit our contact page anytime and our support team will get back to you promptly. We are real people who genuinely care about getting it right for you.

FREE SHIPPING ACROSS THE U.S.

Free premium shipping on every order across the United States with full tracking included so you always know exactly where your package is.

30-DAY MONEY-BACK GUARANTEE

Shop completely risk-free. If anything doesn't feel right the fit, the fabric, anything at all return it within 30 days for a full refund. No hassle. That is our promise.

CHOSEN FOR COMFORT, MADE TO LAST

Every piece we carry had to pass one simple test before it made it into our store would we choose it for a woman we love? Soft fabrics, flattering fits, and styles you will reach for again and again.